MADISON COMMERCIAL REAL ESTATE SERVICES MADISON COMMERCIAL REAL ESTATE SERVICES
#320

How Are SmartPhones Revolutionizing Business? - Part 2

Streamlining Business and Solving Problems

It is a bit hard to believe that the first mobile phone was invented only four decades ago and smartphones have been around for only 22 years. Considering that nearly 80% of all adults in the U.S. are expected to have a smartphone by the end of 2015, practically no other technology in the history of the world can boast such lightning-speed adoption.  For that reason, the future of every business today resides squarely in the palm of the leadership’s hands – figuratively and literally -- in how well they embrace and adapt to the world of smartphone users.   

Smartphones are quickly and deeply influencing and changing people’s shopping and buying behavior.  However, the high-speed advancement of smartphone technology has understandably left many companies scrambling to keep up with the new opportunities and realities that smartphones present.  Companies that aren't on the mobile bandwagon already need to jump on or risk being left behind.  But how exactly does a business become not just more mobile-friendly, but specifically more smartphone-friendly?  This can be a challenge, especially for companies that are not selling widgits.  How can businesses make information, services and support accessible on a computer screen that is typically about 2” x 4” wide?  More importantly, how can businesses leverage smartphone use to reach customers in a more timely and personal way?

Harnessing the power of smartphones

Let’s start by considering what smartphones can already do to streamline any business.  Regardless of what a business does or how it delivers products or services, at the very least every business can provide its employees with the latest smartphone technology and apps to maximize efficiency.  Providing company-paid smartphones is an expense that just makes sense. 

1.  Smartphones can empower employees.  If every employee has a smartphone, they will be able to:

a.  Increase productivity.

With a smartphone, employees can do many of the routine tasks of business no matter where they are or what time it is, including:

  • read, forward and reply to emails quickly
  • follow conversations on Twitter
  • connect with new contacts on LinkedIn to keep lines of communication open
  • interact with social media followers
  • take photos at events and post them online without waiting to get on a computer or laptop
  • instant message colleagues and clients
  • video conference with far-away contacts
  • manage the company blog
  • moderate comments
  • publish new posts
  • see website traffic stats
  • get directions to a meeting when lost
  • book air travel and hotel rooms
  • take notes at a meeting
  • record a seminar or meeting to review later
  • review and edit appointments
  • add and update contact information
  • create and edit documents

 

b.  Provide portability.

Of course, all those tasks can be done with a laptop or tablet, but those don’t fit in the average pocket, belt holster or purse.  On the move, a smartphone provides an added level of portability that is lacking in bigger devices.  With a smartphone, all those tasks can be performed from practically anywhere that has cellphone connectivity.  In the U.S., that is practically everywhere (except perhaps underground subways and tunnels, school buildings and certain government buildings).  Even airplanes are starting to relax rules about smartphone use on flights for most functions except talking.  Smartphones also have a longer battery life than the average laptop, which makes them even more practical on the go.

c.  Better manage time.

Just as smartphones can provide tools that can increase efficiency and effectiveness, they also deliver devices that – if used at work -- can waste time.  Indeed, along with apps that increase connectivity and allow faster response times, there are apps that can eat away at employee time if not managed carefully.  Game and shopping apps allow employees to quietly use company time in unproductive ways.  Fortunately, there are also Mobile Device Management tools that allow managers to see which apps are installed on any connected device.  Apps that aren’t approved of can be remotely removed if the smartphone is provided and controlled by the employer.  

In addition to the obvious benefits of providing smartphones to employees, businesses should consider how to use smartphone technology to help solve problems and deliver goods and services more easily to smartphone-friendly customers, which very soon will be practically everyone.

2.  Smartphones can grow business.

Here are four things most businesses can and should do that are smartphone-friendly and can increase brand awareness, build relationships and grow business.

a.  Make the company website smartphone compatible.

Visit your company’s website using a smartphone.  How was the user experience?  If the site has not been made smartphone-compatible, chances are that it was a very poor user experience.   It is like looking at a billboard up close through a keyhole.   To read it, the viewer has to zoom in so that the font size is readable, which in turn means that the reader can only see a tiny segment of the overall message on any given page.  It can be infuriating.  To gain a competitive advantage, a company’s online presence needs to be become mobile-friendly because increasingly customers and prospects will lose patience with websites that aren't mobile-friendly.

How does a company make its website smartphone-compatible?  To create a mobile version of the website requires reformatting the navigation, text and graphics to fit the smaller screen size of smartphones.  Content from the main site must be streamlined, shortened or eliminated to focus primarily on key information.  Images are used only as needed, rather than for aesthetics.  Files are then published on the web server and a special code is added to the regular website to identify the type of device accessing the website. When a user visits the website, the appropriate version of the company’s website will display, depending on if the person accessing it is on a mobile device or a computer. It's a good idea to provide links from the mobile version to the full site as some users will elect to visit the full-size website.

b.  Advertise using text messages

More people now use their mobile phones for texting, rather than making phone calls. And most users have it attached to their hip… literally.  Thus, advertising to an audience via SMS (Short Message Service) text message can be powerful and direct.  Text messages provide an opportunity to get a prospect’s attention… anytime, anywhere. Smart marketers often include a chance for the recipient to win something by responding to the text. Text messages can also deliver mobile coupons, event invitations, mobile alerts, and special promotions.

SMS text marketing works for many industries, is relatively inexpensive, and allows businesses to create highly-targeted campaigns. Text message advertising is especially powerful when coupled with location-based advertising to reach a nearby audience.  The first step in launching a text-messaging campaign is to find a company that provides subscriber lists and can distribute ads.  An online search for “mobile marketing” or “SMS Text Marketing” or “SMS Advertising” should deliver a plethora of companies that provide this service.  Beware that all SMS text messages should offer a simple way to unsubscribe in order to not irritate those who don’t want to receive a particular company’s offers.

c.  Engage mobile customers through social networks

According to a Ruder Finn study, more people access social media via smartphones than with their desktop computers. Research also shows that people who go online using their smartphones are more likely to socialize online than those using a desktop computer.  The study found 91% of mobile users socialize online, while just 79% of desktop users do.  Companies that are not following and tweeting are probably missing out on opportunities to connect and engage with potential customers. Social networking has leveled the playing field, allowing even small companies with tiny ad budgets to make a big impact… if they so choose.  Businesses that not only create a presence on social media sites like LinkedIn and Twitter but actually leverage that presence in consistent and creative ways will be able to expand their reach, increase brand awareness, and create a loyal following of customers.   

Besides setting up social media profiles, companies should also create short videos that are authentic and to the point about the company’s services or products. If there is a larger message, it is important to break it down into a series of shorter segments.  While there are hundreds of video sharing websites, it makes sense to start with YouTube since it's the 2nd largest search-engine.

d.  Create a smartphone app

Typically, smartphone apps are created to solve a problem, increase productivity, offer an intrinsic benefit, or entertain.  And there are certainly a lot of apps. In October 2013, Apple announced that the IPhone store had over 1 million apps available for download and users have downloaded more than 60 billion apps. Android also has a million apps.  Most apps are free.  Some have a very minimal cost of $1-2 if it is a highly-desirable game or tool.

A company needn’t be a geek-squad member to capitalize on the app trend.  All that is needed is an idea for an app and there are plenty of companies that can help develop an app for a given idea.  The app can be offered for free or it can be sold, depending on its functionality and applicability.  To develop an app, the first step is to do the due diligence and check the developers' references to ensure the company’s intellectual property and ideas are protected.  The more complicated the app is, the more it will cost to have it developed.

Keep in mind that an app doesn’t have to be complicated to be useful or to connect with customers.  One toilet paper manufacturer created an app that allows customers to find clean public restrooms in any city / area by using the GPS tracking device that all smartphones have.  It also allows customers to provide feedback on public restrooms wherever they go and they aggregate that information.  That is an app that is highly useful, not terribly complicated and certainly connects with the company’s product.  It isn’t elegant, but it is certainly valuable.

Smartphones are changing human behavior.  It is time for businesses to get mobile-friendly or risk falling off its customers’ radar.

QUOTE OF THE WEEK

"The smartphone revolution is really under-hyped.  More people have access to phones than access to running water. We've never had anything like this before since the beginning of the planet." Marc Andreesen

To contact Madison about this e-newsletter, email Mondaymorn@madisoncres.com

The following material has been created and published by Madison Commercial Real Estate Services, LLC and its affiliated companies and Joint Ventures. All rights reserved. No part of this essay may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher, except for reading and browsing via the World Wide Web. Users are not permitted to mount this file on any network servers. For permission or information, send requests to info@madisoncres.com.


Click on a given year to see a full list of all MMWM essay titles with date published for that year.

Previous issue   |    Next issue
Issue #310 THE POWER OF PERSONAL INVOLVEMENT Dec 30
Issue #309 STORYTELLING = MARKETING Dec 23
Issue #308 CHOOSING THE RIGHT EMPLOYEE PERFORMANCE REVIEW METHOD… OR METHODS Dec 16
Issue #307 PROFITING FROM MISTAKES Dec 09
Issue #306 THE MARRIAGE OF PR AND SEO Nov 18
Issue #305 SKILLS FOR SUCCESS - PART 4 Nov 11
Issue #304 SKILLS FOR SUCCESS - PART 3 Nov 04
Issue #303 SKILLS FOR SUCCESS - PART 2 Oct 28
Issue #302 SKILLS FOR SUCCESS - PART 1 Oct 21
Issue #301 FAKE REVIEWS - PART 2 Oct 14
Issue #300 FAKE REVIEWS - PART 1 Oct 07
Issue #299 DRESSING FOR SUCCESS Sep 30
Issue #298 UNTYING THE K"NOTS" Sep 16
Issue #297 THE SCOOP ON LINKEDIN’S SKILL ENDORSEMENTS FEATURE Sep 09
Issue #296 WARNING: SELFISHNESS IS BAD FOR YOUR HEALTH Sep 03
Issue #295 EMBRACE OFFICE ORGANIZATION Aug 26
Issue #294 101 QUESTIONS TO ASK WHEN CONSIDERING MARKETING STRATEGIES Aug 19
Issue #293 IN SEARCH OF THE BEST MARKETING CHANNEL Aug 12
Issue #292 POISON PILL: HOW TO DEAL WITH A TOXIC EMPLOYEE Aug 05
Issue #291 THE POWER OF A WINNING SMILE Jul 29
Issue #290 CONFIDENTIALITY IN THE WORKPLACE Jul 22
Issue #289 TO GET SATISFIED CUSTOMERS, START BY CONTROLLING EXPECTATIONS Jul 15
Issue #288 HE BEST TIME TO WORK: EARLY BIRDS, NIGHT OWLS AND INTERMEDIATES Jul 08
Issue #287 MANAGING EMPLOYEE REQUESTS FOR TIME OFF Jul 01
Issue #286 BUSINESS TRAVEL TIPS Jun 24
Issue #285 PART 2 - SLEEP: THE ULTIMATE MEMORY ENHANCER Jun 17
Issue #284 MIND MATTERS: PART 1: MEMORY REDUCERS AND MEMORY KILLERS Jun 10
Issue #283 TIME TO PREPARE Jun 03
Issue #282 IT’S SHOWTIME: PART 2 - MAKING THE MOST OF THE SHOW May 27
Issue #281 IT’S SHOWTIME… ALMOST! PART 1 - PREPARING TO GO TO THE SHOW May 20
Issue #280 SIX-STAR SERVICE: PART 2-ACHIEVING AND MAINTAINING SIX-STAR SERVICE May 13
Issue #279 SIX-STAR SERVICE: PART 1- HOW IS GOOD SERVICE DEFINED? May 06
Issue #278 SERVICING THE INTERNAL CUSTOMER Apr 29
Issue #277 WHY MULTITASKING ACTUALLY REDUCES EMPLOYEE PRODUCTIVITY AND PRECISION Apr 22
Issue #276 IS PRIDE A QUALITY OR FLAW AT WORK? Apr 15
Issue #275 BUILD CONFIDENCE Apr 08
Issue #274 THE NEED TO LEAD Mar 25
Issue #273 EMPLOYEE LOYALTY: A BALANCING ACT BETWEEN WORKPLACE DEMANDS AND EMPLOYEE NEEDS - PART 2 Mar 18
Issue #272 EMPLOYEE LOYALTY: A BALANCING ACT BETWEEN WORKPLACE DEMANDS AND EMPLOYEE NEEDS – PART 1 Mar 11
Issue #271 PERSPIRATION: THE ROLE OF HARD WORK IN SUCCESS Mar 04
Issue #270 MOTIVATION AND INSPIRATION: TWO KEY INGREDIENTS FOR SUCCESS - PART 2 Feb 25
Issue #269 MOTIVATION AND INSPIRATION: TWO KEY INGREDIENTS FOR SUCCESS - PART 1 Feb 18
Issue #268 RECOMMENDATIONS: TO GIVE OR NOT TO GIVE Feb 11
Issue #267 GETTING RECOMMENDATIONS Feb 04
Issue #266 SUPER SALESMANSHIP Jan 28
Issue #265 THE AMAZING POWER OF HABITS - PART 3 Jan 21
Issue #264 THE AMAZING POWER OF HABITS – PART 2 Jan 14
Issue #263 THE AMAZING POWER OF HABITS - PART 1 Jan 07
Issue #262 A SUCCESSION PLAN Dec 31
Issue #261 COUNT BLESSINGS EVEN IN TOUGH TIMES Dec 17
Issue #260 TEN TIPS FOR GIVING GIFTS TO CLIENTS Dec 10
Issue #259 DOES PRACTICE MAKE PERFECT? Dec 03
Issue #258 PREVENTING HUMAN ERROR Nov 26
Issue #257 UNKNOWN UNKNOWNS: WHEN YOU DON’T KNOW WHAT YOU DON’T KNOW Nov 19
Issue #256 TEN STRATEGIES FOR DEALING WITH PROLONGED STRESS Nov 12
Issue #255 HOW A COMPANY’S REPUTATION IMPACTS ITS ABILITY TO ATTRACT AND RETAIN TOP TALENT Oct 29
Issue #254 BEYOND ABSENTEEISM – PART 2 Oct 22
Issue #253 BEYOND ABSENTEEISM – PART 1 Oct 15
Issue #252 THE COST OF EMPLOYEE TARDINESS Oct 10
Issue #251 WHAT IS BRAND SOCIAL CURRENCY? Sep 24
Issue #250 FORGIVENESS AT WORK PART 2 Sep 19
Issue #249 FORGIVENESS AT WORK PART 1 Sep 10
Issue #248 ALL IN A DAY’S WORK: VALUING WORKERS BY UNDERSTANDING WHAT WORKERS VALUE Sep 04
Issue #247 WHAT DRIVES A BRAND’S VALUE? Aug 27
Issue #246 BRAND REPUTATION: RUINS, REVIVALS AND DAMAGE-RESISTANT. PART 2 Aug 20
Issue #245 BRAND REPUTATION: RUINS, REVIVALS AND DAMAGE-RESISTANT.PART 1 Aug 13
Issue #244 SOMETIMES ALL THAT IS NEEDED IS A FRESH START Aug 06
Issue #243 PASSIVE, AGGRESSIVE OR ASSERTIVE? Jul 30
Issue #242 NEVER BORROW SORROW FROM TOMORROW Jul 23
Issue #241 THE BENEFITS OF ANTICIPATION Jul 16
Issue #240 WHAT A COMPANY’S WEBSITE SAYS ABOUT THAT COMPANY Jul 09
Issue #239 WHAT DO SEARCH ENGINES VALUE IN WEBSITES? Jul 02
Issue #238 WHY SEO SHOULD MATTER TO EVERY BUSINESS Jun 25
Issue #237 PROTECTING ACCOUNTS AND PRIVATE INFORMATION Jun 18
Issue #236 TO THE POINT: THE POWER OF BEING CONCISE Jun 11
Issue #235 EXCELLENCE VERSUS GOOD ENOUGH Jun 04
Issue #234 FALLING ON DEAF EARS May 28
Issue #233 BREAKING THE DESK-ACHE BLUES May 21
Issue #232 THE DISADVANTAGES OF HAND-HELD DEVICES May 14
Issue #231 THE DOWNSIDE OF UNFETTERED INTERNET USE AT WORK May 07
Issue #230 SPRING CLEANING YOUR MARKETING - PART 2 Apr 30
Issue #229 SPRING CLEANING YOUR MARKETING - PART 1 Apr 23
Issue #228 PRAISE PAYS Apr 16
Issue #227 SLEEP YOUR WAY TO SUCCESS - PART 2 Apr 09
Issue #226 SLEEP YOUR WAY TO SUCCESS - PART 1 Apr 02
Issue #225 WHAT MAKES A VIDEO GO VIRAL? - PART 2 Mar 26
Issue #224 WHAT MAKES A VIDEO GO VIRAL? - PART 1 Mar 19
Issue #223 WHEN BUSINESS SYSTEMS FAIL Mar 12
Issue #222 PERSNICKETY OR PERFECTIONIST? Mar 05
Issue #221 KEEPING ALL THE PLATES SPINNING Feb 27
Issue #220 KEEPING ALL THE PLATES SPINNING Feb 20
Issue #219 INFLEXIBILITY Feb 13
Issue #218 THE "NO" PROBLEM Feb 06
Issue #217 THE POWER OF PROCRASTINATION Jan 30
Issue #216 BE UNREASONABLE!! Jan 23
Issue #215 COMPETITION: THE BEST MEDICINE Jan 16
Issue #214 SOMETHING OLD; SOMETHING NEW; SOMETHING BORROWED... AND NOW SOMETHING TRUE BLUE Jan 09
Issue #213 AFTER SOMETHING OLD AND SOMETHING NEW... SOMETHING BORROWED Jan 02
Issue #212 SOMETHING OLD. SOMETHING NEW. Dec 26
Issue #211 WORDS OF WISDOM FROM STEVE JOBS – PART 3 Dec 19
Issue #210 WORDS OF WISDOM FROM STEVE JOBS – PART 2 Dec 12
Issue #209 WORDS OF WISDOM FROM STEVE JOBS – PART 1 Dec 05
Issue #208 ONE THING: EVERY BUSINESS SHOULD FIND THEIRS Nov 28
Issue #207 THANKFULNESS: THE PRESCRIPTION FOR HEALTH, SUCCESS AND HAPPINESS Nov 21
Issue #206 DOES CUSTOMER RESPONSE TIME MATTER? Nov 14
Issue #205 LEVERAGING LINKEDIN – PART 6 Nov 07
Issue #204 LEVERAGING LINKEDIN – PART 5 Oct 31
Issue #203 LEVERAGING LINKEDIN – PART 4 Oct 24
Issue #202 LEVERAGING LINKEDIN – PART 3 Oct 17
Issue #201 LEVERAGING LINKEDIN – PART 2 Oct 10
Issue #200 LEVERAGING LINKEDIN – PART 1 Oct 03
Issue #199 BUSINESS LESSONS LEARNED FROM BORDERS Sep 26
Issue #198 UNCOMMON COURTESY Sep 19
Issue #197 EMERGENCY PREPAREDNESS Sep 12
Issue #196 LIFELONG LEARNING Sep 05
Issue #195 WHEN THINGS GO WRONG Aug 29
Issue #194 THE AGE OF ENGAGEMENT Aug 22
Issue #193 THE POWER OF SUBTLE SUGGESTIONS Aug 15
Issue #192 THE PRUDENCE OF PREVENTION Aug 08
Issue #191 THE VALUE OF PROPER ONBOARDING Aug 01
Issue #190 EXERCISE YOUR WAY TO SUCCESS: PART 2 Jul 25
Issue #189 EXERCISE YOUR WAY TO SUCCESS: PART 1 Jul 18
Issue #188 TEN TIPS FOR A SMOOTHER VACATION Jul 11
Issue #187 VACATION ELATION Jul 06
Issue #186 PERCEPTION IS NOT REALITY… BUT IT MATTERS A LOT Jun 27
Issue #185 AN ATTITUDE OF GRATITUDE Jun 20
Issue #184 TOP 8 MOST UNDERRATED QUALITIES Jun 13
Issue #183 THE ART OF GOOD TIMING Jun 06
Issue #182 FIRST-DAY EXCITEMENT EVERYDAY May 30
Issue #181 SMART, CLEVER OR WISE? May 23
Issue #180 USING PAST ADVERSITY TO FUEL PERSEVERANCE May 16
Issue #179 TECHNOLOGY AND THE DIGITAL HUMAN May 09
Issue #178 THE DIGITAL DIVIDE: PART 2 May 02
Issue #177 THE DIGITAL DIVIDE: PART 1 Apr 24
Issue #176 WINNING WEBSITES: WHEN AN “F” IS AN A+ Apr 18
Issue #175 EYE DO DECLARE: THE GOOGLE EFFECT AND THE GOLDEN TRIANGLE Apr 11
Issue #174 THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 4 Apr 04
Issue #173 THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 3 Mar 28
Issue #172 THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 2 Mar 21
Issue #171 THE VALUE OF A THIRD-PARTY ENDORSEMENT, PART 1 Mar 16
Issue #170 ANTI-SOCIAL NETWORKING, PART 2 Mar 07
Issue #169 ANTI-SOCIAL NETWORKING, PART 1 Feb 28
Issue #168 SOCIAL NETWORKING: WHICH SITES ARE RIGHT FOR YOU? Feb 21
Issue #167 HOW TO KEEP YOUR BEST PEOPLE Feb 14
Issue #166 FINDING YOUR BLIND SPOTS Feb 07
Issue #165 OVERCOMING OBSTACLES, PART 3 Jan 31
Issue #164 OVERCOMING OBSTACLES, PART 2 Jan 24
Issue #163 OVERCOMING OBSTACLES, PART 1 Jan 17
Issue #162 CUSTOMER SERVICE ON STEROIDS, PART 3 Jan 10
Issue #161 CUSTOMER SERVICE ON STEROIDS, PART 2 Jan 03
Issue #160 CUSTOMER SERVICE ON STEROIDS, PART 1 Dec 27
Issue #159 BAD SERVICE IS BAD BUSINESS Dec 20
Issue #158 WHEN A VENDOR PERFORMS POORLY Dec 13
Issue #157 GIVING THANKS: THE ART OF GIFT-GIVING AT WORK Dec 06
Issue #156 THANKSGIVING EVERY DAY Nov 29
Issue #155 32 QUALITIES OF A TRUSTED ADVISOR Nov 22
Issue #154 SELLING IN AN ECONOMIC RECOVERY Nov 15
Issue #153 EMAIL AS A SALES TOOL Nov 08
Issue #152 THE ELEVATOR PITCH: GETTING YOUR POINT ACROSS IN TWO MINUTES OR LESS Nov 01
Issue #151 FIRST IMPRESSION... LASTING IMPRESSION. Oct 25
Issue #150 STAFFING UP: PART 5 Oct 18
Issue #149 STAFFING UP: PART 4 Oct 11
Issue #148 STAFFING UP: PART 3 Oct 04
Issue #147 STAFFING UP: PART 2 Sep 27
Issue #146 STAFFING UP: PART 1 Sep 20
Issue #145 GETTING THE WORD OUT ABOUT YOUR BLOG, PART 2 Sep 13
Issue #144 GETTING THE WORD OUT ABOUT YOUR BLOG, PART1 Sep 06
Issue #143 JOINING THE BLOG BANDWAGON Aug 30
Issue #142 SICK AT WORK Aug 23
Issue #141 OFFICE ETIQUETTE IN THE AGE OF TECHNOLOGY, PART 2 Aug 16
Issue #140 OFFICE ETIQUETTE IN THE AGE OF TECHNOLOGY, PART 1 Aug 09
Issue #139 PLANNING FOR PROFIT: PART 3 Aug 02
Issue #138 PLANNING FOR PROFIT: PART 2 Jul 26
Issue #137 PLANNING FOR PROFIT: PART 1 Jul 19
Issue #136 REMOTE STAFFING, PART 3 Jul 12
Issue #135 REMOTE STAFFING, PART 2 Jul 05
Issue #134 REMOTE STAFFING, PART 1 Jun 28
Issue #133 GOING THE EXTRA MILE WITH YOUR TRADE SHOW EFFORTS: PART 3 Jun 21
Issue #132 GOING THE EXTRA MILE WITH YOUR TRADE SHOW EFFORTS: PART 2 Jun 14
Issue #131 GOING THE EXTRA MILE WITH YOUR TRADE SHOW EFFORTS: PART 1 Jun 07
Issue #130 SAY WHAT? THE ART OF SPEAKING CLEARLY May 31
Issue #129 AFTER THE MEETING… ACHIEVING RESULTS May 24
Issue #128 MAKING THE MOST OF EVERY MEETING May 17
Issue #127 PREPARING FOR THE MEETING May 10
Issue #126 BEING CAREFUL WITH EMAIL May 03
Issue #125 LAUGHING YOUR WAY TO HEALTH, HAPPINESS AND SUCCESS Apr 26
Issue #124 JUST SAY “NO” TO NEGATIVITY. Apr 19
Issue #123 SELLING MORE – PART 4 Apr 12
Issue #122 SELLING MORE – PART 3 Apr 05
Issue #121 SELLING MORE – PART 2 Mar 29
Issue #120 SELLING MORE – PART 1 Mar 22
Issue #119 STEADY WINS THE RACE! Mar 15
Issue #118 MULTITASKING MADNESS…. BADNESS? Mar 08
Issue #117 MARKETING NOW: A BAKER’S DOZEN OF TODAY’S TRENDS Mar 01
Issue #116 FAILING TO SUCCEED Feb 22
Issue #115 NO “I” IN TEAMWORK… ESPECIALLY IN TOUGH TIMES Feb 15
Issue #114 BE ‘BUSINESS FRUGAL’ Feb 08
Issue #113 THE POWER OF JOB OWNERSHIP: INVESTING YOURSELF IN WHAT YOU DO. Feb 01
Issue #112 TAME THE PAPER TIGER: SIMPLIFY BY REDUCING CLUTTER Jan 25
Issue #111 TEN MORE TIPS FOR EFFECTIVE TIME MANAGEMENT Jan 18
Issue #110 TEN TIPS FOR EFFECTIVE TIME MANAGEMENT Jan 11
Issue #109 ACHIEVE YOUR GOALS! Jan 04
Issue #108 SUCCESSFULLY NAVIGATING SOCIAL MEDIA IN 2010 Dec 28
Issue #107 CONTROL YOUR GOOGLE 10 Dec 21
Issue #106 WHEN AND HOW TO RESPOND TO NEGATIVE ONLINE REVIEWS Dec 14
Issue #105 QUICK TIPS FOR ONLINE REPUTATION MANAGEMENT Dec 07
Issue #104 AVOID THE MOST COMMON WRITING MISTAKES. Nov 30
Issue #103 BE CLEAR, CONCISE, DIRECT AND PERSONAL. Nov 23
Issue #102 COMMUNICATING EFFECTIVELY FOR SUCCESS. Nov 16
Issue #101 WHAT YOUR BUSINESS WRITING SAYS ABOUT YOU… AND YOUR COMPANY. Nov 09
Issue #100 REWARDING CUSTOMER LOYALTY Nov 02
Issue #99 SALES SUCCESS: PART Oct 26
Issue #98 FROM LEADS TO DEALS… HOW TO IMPROVE SALES CONVERSION Oct 19
Issue #97 SALES SUCCESS: PART 1 Oct 12
Issue #96 RUTHLESS PRIORITIZATION Oct 05
Issue #95 STRESS OUT: HOW TO CHANGE YOUR REACTION TO STRESS. PART 3 Sep 28
Issue #94 DE-STRESS. PART 2 Sep 21
Issue #93 GOT STRESS? PART 1 Sep 14
Issue #92 BUILDING NEGOTIATING POWER Sep 07
Issue #91 THE SECRET OF NETFLIX Aug 31
Issue #90 LINKEDIN FOR BUSINESS Aug 24
Issue #89 FACEBOOK AND TWITTER FOR GROWN-UPS Aug 17
Issue #88 BLOGGING FOR BUSINESS Aug 10
Issue #87 MEASURING SOCIAL MEDIA’S ROI Aug 03
Issue #86 SOCIAL NETWORKING, PART ONE Jul 27
Issue #85 KEEP ON SELLING Jul 20
Issue #84 THE BUTTERFLY EFFECT Jul 13
Issue #83 CUSTOMER RELATIONSHIP MANAGEMENT, PART TWO Jul 06
Issue #82 CUSTOMER RELATIONSHIP MANAGEMENT, PART ONE Jun 29
Issue #81 A GOOD CRISIS Jun 22
Issue #80 ARE WE THERE YET? Jun 15
Issue #79 CREATING THE FUTURE Jun 08
Issue #78 ARE YOU DREAMING? Jun 01
Issue #77 YOU CAN ALWAYS START AGAIN! May 25
Issue #76 WINNING THE LOTTERY May 18
Issue #75 LISTEN TO THE EXPERTS AND DO THE OPPOSITE May 11
Issue #74 ALL TOGETHER NOW! May 04
Issue #73 ZERO-BASED THINKING Apr 27
Issue #72 A YEAR IN THE MAKING! Apr 20
Issue #71 LEADERSHIP IN TOUGH TIMES Apr 13
Issue #70 THE UPSIDE OF PAIN? Apr 06
Issue #69 OPPORTUNITY IS KNOCKING Mar 30
Issue #68 HOW TO HANDLE DIFFICULT CONVERSATIONS Mar 23
Issue #67 HOW TO GET GOOD FEEDBACK Mar 16
Issue #66 HOW TO MANAGE YOUR MONEY WISELY Mar 09
Issue #65 HOW TO MAKE THE BIG DECISIONS Mar 02
Issue #64 GOOD STRESS, BAD STRESS Feb 23
Issue #63 WHAT DO YOU NEED TODAY? Feb 16
Issue #62 BEING INDEPENDENT – INTERDEPENDENTLY Feb 09
Issue #61 LISTEN FOR SUCCESS Feb 02
Issue #60 HOW BEST TO SPEND MARKETING DOLLARS Jan 26
Issue #59 THE 7.5 RULES TO SUCCESSFUL SELLING Jan 19
Issue #58 HOW MUCH IS YOUR TIME WORTH? Jan 12
Issue #57 KEEPING SCORE Jan 05
Issue #56 A BETTER MOUSETRAP Dec 29
Issue #55 LET’S TALK ABOUT SETTING GOALS... Dec 22
Issue #54 ‘TIS THE SEASON Dec 15
Issue #53 HOW TO SAY GOODBYE Dec 08
Issue #52 ATTITUDE ADJUSTMENT Dec 01
Issue #51 HOW TO UNSTICK YOURSELF Nov 24
Issue #50 MAKING A DIFFERENCE Nov 17
Issue #49 A DEPRESSION? Nov 10
Issue #48 WHAT’S YOUR NUMBER? Nov 03
Issue #47 WORDS OF WISDOM Oct 27
Issue #46 AN OLD-FASHIONED VIRTUE Oct 20
Issue #45 HOW TO BEAT PROCRASTINATION Oct 13
Issue #44 PREDICTING THE FUTURE Oct 06
Issue #43 TEAM WORK Sep 29
Issue #42 WHY WORRY? Sep 22
Issue #41 THINK OF COMPETITION AS YOUR BUSINESS PARTNER. Sep 15
Issue #40 LESSONS FROM COOKIES... Sep 08
Issue #39 ACCEPTING CRITICISM… Sep 01
Issue #38 DID YOU HEAR WHAT WAS SAID? Aug 25
Issue #37 RECESSION AND CREATIVITY? Aug 18
Issue #36 HOW TO DEAL WITH CHANGE? Aug 11
Issue #35 THE BASICS HAVE NOT CHANGED Aug 04
Issue #34 STAY FOCUSED! Jul 28
Issue #33 DO YOU HAVE A GROWING MIND? Jul 21
Issue #32 IS ANYONE LISTENING? Jul 14
Issue #31 HOW ORGANIZED IS YOUR DESK? Jul 07
Issue #30 KEEP CHOOSING! Jun 30
Issue #29 HOW TO GET UP AND KEEP GOING Jun 23
Issue #28 WHERE IS THE REAL ESTATE MARKET GOING? Jun 16
Issue #27 UNDERSTANDING STRESS Jun 09
Issue #26 UNSUCCESSFUL PEOPLE NEVER FAIL – THEY JUST STOP TRYING Jun 02
Issue #25 WORK ON PROJECTS, NOT ON A “TO-DO” LIST May 26
Issue #24 ARE YOU TOO BUSY TO MAKE MONEY? May 19
Issue #23 WHAT DO YOU DO? May 12
Issue #22 MORE ON TIME MANAGEMENT… May 05
Issue #21 TIME MANAGEMENT IS A WASTE OF TIME Apr 28
Issue #20 MODELING Apr 21
Issue #19 BELIEVE IN YOURSELF Apr 14
Issue #18 HOW TO FAIL SUCCESSFULLY Apr 07
Issue #17 LIVE IN THE PRESENT… Mar 31
Issue #16 FOLLOW UP AND HAVE FUN. Mar 24
Issue #15 SAY PLEASE AND THANK YOU. Mar 17
Issue #14 PART TWO – KNOW YOUR OWN FEELINGS. Mar 10
Issue #13 PART ONE – KNOW YOUR OWN FEELINGS. Mar 03
Issue #12 LET’S GO ON A MENTAL DIET… Feb 25
Issue #11 THE SECRET TO PERSUADING OTHERS… Feb 18
Issue #10 I WANT TO FEEL GOOD? Feb 11
Issue #9 PART TWO – LISTENING FOR SUCCESS. Feb 04
Issue #8 PART ONE – LISTENING FOR SUCCESS. Jan 28
Issue #7 DO YOU HAVE INTEGRITY? Jan 21
Issue #6 WHO IS YOUR MENTOR? Jan 14
Issue #5 PART TWO – MAKE THIS YEAR YOUR BEST YEAR YET... Jan 07