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Our Leadership

Keren Peters Atkinson

Chief Marketing Officer, MCRES

Keren Peters Atkinson is Chief Marketing Officer for the divisions of Madison Commercial Real Estate Services, Madison Title’s Joint Ventures and related companies. With 15 years experience in sales, marketing, communications, public relations and event planning for the real estate and financial services industries, Mrs. Peters Atkinson specializes in brand positioning, sales management and integrated marketing solutions. Previously, Mrs. Peters Atkinson was Director of Marketing and Business Development for Bayview 1031, a division of Bayview Financial, LLP, a full-service mortgage finance company, and for SH Communities, formerly Southern Homes, a developer of commercial, residential and mixed-use projects throughout Florida. Before joining SH, Mrs. Peters Atkinson was President and Owner of Image Builders, a full-service sales, marketing, PR and communications firm servicing the real estate, travel and publishing industries.

Mrs. Peters Atkinson earned her Bachelors degree with honors from Florida International University, and her Masters degree with Honors in Leadership and Administration from Nova Southeastern University. A presenter on CRM strategies and corporate rebranding, Keren Peters Atkinson has been a speaker at the NAR Annual Convention and the Intl Builders Show. Mrs. Peters Atkinson has written and published numerous articles and is currently author of Monday Mornings with Madison, an award-winning weekly work-life advice column.